Scientists Reveal a Key Link between Brain Circuits Governing Hunger and Cravings

BOSTON – The urge to satisfy hunger is a primal one, but – as any dieter knows – choices about when and what to eat can be influenced by cues in the environment, not just how long it’s been since breakfast. The fact that food-associated visual cues in television commercials and on highway signs can contribute to overeating is well-documented. But how exactly do these external signals trigger cravings and influence behavior? ...
— Beth Israel Deaconess Medical Center